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konzepthaus 

the agency-story

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Why not go our own, new way? 

In the year the euro was introduced (2002), the experienced publishing managers Karin Ziegelasch and Uwe Hasenbeck founded the agency konzepthaus Medien und Marketing GmbH in Munich.

 

We spent long nights and weekends on our laptops working out the ideas and strategies for the company's launch. But our intention is quickly summed up: 

 

we are curious, we see ourselves as a "learning company" and we love creating communication concepts as well as the matching stories and staging them in print and online projects. 

 

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Together with our team

of editors, graphic designers, web designers, and project managers, we moved into our first office in an old army building in Maxvorstadt, back then the heart of the Munich startup scene. Right from the start, we took off with the weekly Tchibo magazine, which had a circulation of over one million. The magazine, which we published for over 15 years, is still considered one of the pioneering projects in content marketing and storytelling. 

 

With our corporate values of innovation, creativity, reliability, diversity and tolerance, as well as our customer focus and passion for implementation, we have established an agile, team-oriented performance culture in our agency over the years. 

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This is how we score points with our clients – both in consulting and in the development and realization of projects. Since our founding, we have been able to motivate a large number of clients from a wide variety of markets (B2B and B2C), such as MAN Truck & Bus, QVC, Euronics, DACHSER, t-online or even ZEIT-Verlag and Bertelsmann, to implement exciting communication projects with us.

 

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We were able to live out our entrepreneurial mentality 

in further start-ups. The luxuszeit Verlag GmbH & Co KG with the hotel recommendation portal of the same name has been operated by us independently since the first idea. We incubated and founded the doc.med Medien GmbH with the projects vitanet.de and Docmed TV together with the investor Dr. h. c. Hans-Werner Hector (SAP). And together with the internationally experienced software programmer Thorsten Heissel, we have launched konzepthaus Web Solutions GmbH.

 

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We are driven by 

innovative concepts, which we are lucky to develop and creatively implement together with our highly qualified employees and in close cooperation with business partners and clients.

 

If we create trust and thus response by way of credible content, we have achieved our goal.

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